![]() On1 adds that it’s developing software using AI technology and tools. Here’s what’s new in Photo Raw 2020: AI-powered features AI Match and AI Auto, four filters in Effects (Weather, Sun Flare, Color Balance, Channel Mixer), Custom Camera Profiles with X-Rite, SmugMug integration, improved noise reduction, a map view, a Print Module, and speed/performance enhancements. The press release provides a list of new features, but doesn’t go in-depth with the details. Given Photo Raw 2019 came out just less than 12 months ago, the team at On1 are quickly pushing out new iterations of the software. Alternatively, we believe you should have control of what’s yours and what matters to you with your photography.’ ![]() ![]() ‘These solutions sort of hold your photos hostage by only allowing access to the tools and features you need as long as you pay up and stay within their system. ‘Today, most mainstream software solutions take away control of your photography by locking away the organisation and editing of your photos into closed systems,’ On1 says in its press release. The one-off payment grants a perpetual licence on five computers. On1 proudly points out that, unlike Adobe forcing a subscription-based rental model onto photographers, its customers ‘own’ the software forever. Photo Raw 2020 will be available in October for US$100 for new customers, or US$80 as an upgrade for existing users. Oregon-based software company, On1, has announced the latest major update to its Adobe Lightroom/Photoshop alternative, Photo Raw, along with a new video editing app and mobile post-processing app.
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